A proper email marketing strategy will outperform any other digital directed experience, including SEO, PPC paid advertising, and online content.
Emailing has been proven through research to be the most effective way to promote your products and communicate with your customers. You can r your business goals with a good email strategy.
Email-Checker takes a look at inbox proven email marketing strategies that successful senders use to get their emails opened with action.
Mobile viewership accounts for about half of all email opens, and it is growing. According to numbers provided by the latest study on email marketing, if the campaigns you are sending are not mobile friendly to the inbox, your build your own demise.
Design your email content so that it is responsive. Ensure that your message looks great no matter where it’s read or on what kind of device. Don’t forget that many users tap and scroll with their thumb. Keep important elements in the middle of the screen.
We are deep in 2017, and email still reigns over Facebook and other social media hot spots. The numbers are double for action in a email campaign compared to any social media service including the Facebook top dog.
The best content is free. Build eBooks, guides, and whitepapers into your email marketing strategy. Make those forms of content free with no obligation attached to lure in potential customers and new subscribers.
Identify and send your campaigns during the best time to send email, between the hours of 8:00 PM to 12:00 AM are looking very good!
The business hours are packed full of distractions for your subscribers. Catch them before bed to get some last minute action.
Consider your subject lines, long and short. Subject lines with 70 characters and more have been tested to be the most beneficial to engage readers in clicking open. Subject lines with 49 characters and less all tested well with open rates but not always action.
Start using bulk email verification on a regular cycle to keep your lists clean. Over a third of marketers are now using verifying their email lists as part of their email marketing strategy to outperform SEO, PPC, and digital content.