Email list management doesn’t have to be a tangled web of online messiness. Your campaigns run better when your list is clean research proves.
Contact list management can be made easy and frustration free. After you upload, group, and manage your email list with custom fields for organizations and names, you might have a headache.
That headache could be finding out how many of the email addresses are undeliverable on your campaign and being returned to your server. That’s not good.
Every subscriber on your list should have opted in to receive emails from you with no exceptions, any other form of email list management is questionable. By managing your bounces and unsubscribes, and better yet purging your lists of bad emails, you can keep your email list in the best of sending shape.
Improve the next campaign you send with a professional email validation service to keep your organized email list cleaner. You can add, remove, and segment your email addresses after you removed invalid emails.
Starting with email list management is one of the most overlooked processes. Properly managing and maintaining your contacts is a critical component of effective online marketing by email campaigns.
There are several named best practices of in list management in order to optimize your delivery and response rates. List cleaning has been shown through research as one of those effective ways of improving deliverability.
Most people relate the activity of email list management with an annual doctor visit. While the doctor visit is necessary, it is not fun or something you look forward to. The same can be said by undertaking the list prune appointment.
Validating your list is not the only thing you have to research. Consider de-duplication, segmentation, bouncing email, handling unsubscribes and top it off with adding personalisation to every message. It gets quite complicated.