You’re about to send out an important email to your database of 50,000 newsletter subscribers when someone asks: “Do we have a validated email list?”. Ideally you would like to be able to say yes that it had been checked in the last 24 hours but how realistic is that? And does it matter if it was done in the last 24 hours, 24 days or 240 days? The answer is YES!
The simple truth is that your email list is only as good as the day on which it was last validated. People move companies, change their internet service provider, subscribe to services using false email addresses – there are a whole host of reasons why an email address might be obsolete. The one thing you can be sure of is that the longer the period of time since the email list was validated, the more bounce backs and wrong addresses you’ll get.
It has been calculated that the average lifespan of an email address is three years. The old, abandoned addresses are often recycled to new users, who might not be interested in your product or service, or they are used as ‘spamtrap’ addresses. A spamtrap address is used as a filtering service, found in chat rooms and other public domains, to identify spam and doesn’t bounce back. Your email sent to a spamtrap address will either go into a black hole or the recipient will tag it as spam.
And if you need another reason to sanitize your email list by removing duplicated, bounced and undeliverable addresses, mail servers will block a sender’s email domain if they repeatedly try to send messages to email addresses that don’t exist.
The evidence is clear that a poorly maintained email list has huge cost implications both in terms of money spent sending out an inaccurate list and the potential lost revenue, and time in dealing with all the bounced emails.
For any who thought the task of validating emails was low in their list of things to do, then they should think again.
So how do you validate email lists? For many companies this is a time consuming and, therefore, expensive administrative operation requiring someone to manually go through the list to sanitize it.
The Email Address Checker from Rolosoft.com provides a hassle-free solution to validate email address lists. Unlike other email checkers, this is a web-based service, so there is no software to install and can be used on any platform. The emails are checked on three levels to deliver the best possible accuracy and thousands of addresses can be verified in minutes, the results of which are exported to Word, Excel, Text or PDF.
